If your goal for 2015 is to drive additional service traffic and revenue to your dealership, then this week’s campaign idea is for you. Chances are your customers have made New Year’s resolutions for all kinds of things, like losing weight, stopping a bad habit, or self-improvement. Think about asking your customers to make a New Year’s resolution to stay current on their vehicle’s maintenance.
Resolve for Better Vehicle Maintenance
With a consumer’s busy life, they often forget about their vehicle and the maintenance it needs to continue to be in top working order. By sending them a communication and asking them to make a resolution to their vehicle, you bring the topic of vehicle maintenance to their attention and your dealership top-of-mind.
Remind Customer of Their Resolution
There is a big difference between making a resolution and keeping a resolution. You will need to have a plan of attack in place to remind customers to keep their vehicle maintenance resolutions. Think about sending helpful reminders every quarter about their 2015 vehicle maintenance resolutions or put together a type of calendar for customers who have resolved for better vehicle maintenance to keep them on track.
Reward Customers for their Resolutions
Provide a reward at the end of 2015 for customers who have kept their resolution throughout the year. You could offer them a gift such as a free oil change or car washes for 2016. Anything would be appreciated and would ensure your customers always come back to you for any future vehicle service needs.
New Year’s resolutions are a great way to connect with customers, increase brand awareness, and drive additional traffic and revenue. January presents the perfect time for you to ensure your customers are resolving to keep up with vehicle maintenance.