At OneCommand, we pride ourselves on developing new, creative ways for our clients to reach out, connect, and attract business. Several years ago, we developed a great way for our clients to accomplish this - providing vehicle education. Now I know what you’re thinking, “How will educating consumers about their vehicle bring more business to my store?” Check out these great tips to make a resolution to provide vehicle education.
Be Relevant
When providing vehicle education tips, be sure the content is relevant to your customers. Think about applicable services needed for a given season or time of year and be sure the information is pertinent to their specific model of vehicle. The more relevant you make your communication to the recipient, the more likely you’ll get your desired response.
Include DIY
Now this tip may seem like a complete oxymoron. The truth is, some services that need to be done on a vehicle a consumer can do without ever bringing it to a shop. However, an even more relevant truth is, most consumers will never take the time or energy to do these services on their own. Either they feel they will mess something up or they simply don’t want to do it. By providing a DIY tip, you are merely bringing to light needed vehicle services without having to utilize a hard pressure sell.
Offer Discounts
An easy way to drive traffic to your dealership is by offering consumers discounts for needed services. With this specific communication, you will want to be more precise with your offers by making sure they support your vehicle education tip.
With the start of a new year, now is the perfect time to make resolutions you will stick to throughout 2015. Providing customers with vehicle education is a great way to drive service traffic, increase customer retention, and improve ownership experience.