Did you know February is American Heart Month? Or that diseases of the heart are the number one killer in America? This February, leverage American Heart Month to drive customers and prospects to your door. Today you’ll learn three ways to raise awareness in your community and rev up your 2015.
Donate to the Cause
This idea is very simple. All you need to do is determine a dollar amount you will donate, the charity that will reap your donation, like the American Heart Association, and how your dealership will benefit from the campaign. There are many ways for your dealership and your charity of choice to benefit. For example, you could donate $5 for every oil change performed, $25 for every test drive taken, or $100 for every vehicle purchased during a given time period. This type of campaign is a win-win.
Sponsor a Walk for the Cause
Many cities throughout the country host a heart walk to raise awareness and promote healthy hearts in their communities. These events are always looking for sponsorships from local businesses, which presents a perfect opportunity for your dealership to step in and help out. A sponsorship to events like these are a great way for you to raise brand awareness in your community, generate goodwill, and in turn, drive more business to your store.
Promote Vehicle Health
Just like a human being, a vehicle runs off of a single “heart” – the engine. If it isn’t working properly, the vehicle will not run. Think about communicating heart healthy tips to customers for their bodies and their vehicles. You could even offer up some heart healthy vehicle savings to entice customers into your service drive.
Now is the time to get involved and show your support for healthy hearts and American Heart Month. You could select one of the ideas from above, combine them to make your impact more meaningful, or create a campaign unique to you. Whichever you decide, promoting healthy hearts will rev up your 2015 by increasing brand awareness, driving customers and prospects to your door, and informing your community about the number one killer in America.