Most Americans share in the love of planet Earth which makes Earth Day marketing so popular and retail stores leverage it to communicate with customers and prospects. If you haven’t thought about it yet, now is the time to put your Earth Day marketing together to ensure you’re ready by April 22nd. Here are three Earth Day marketing ideas to ensure you’re part of the movement to make the world a better place.
Promote Green Vehicles
Earth Day brings about a perfect opportunity for you to highlight new vehicles. You might be thinking, “But vehicles pollute the Earth; why would they be good to promote in Earth Day marketing?” Well, chances are your vehicle lineup is becoming more and more fuel efficient and you probably have some hybrid or electric vehicles that are more earth-friendly, as well. These types of fuel-efficient vehicles are perfect to highlight in Earth Day marketing because consumers looking to be more earth-conscious will be attracted to lowering pollutants and achieving better fuel-economy.
Offer Fuel Savings Tips
The truth is, some of your customers and prospects are just not in the market for a new vehicle right now. So, think about communicating tips to help them save at the pump. You can advise them of items to help their vehicle get better fuel economy like changing air filters regularly, having proper tire inflation, and performing oil changes with the manufacturer recommended grade and intervals. In addition, you can inform customers and prospects that using cruise control, turning off the engine when waiting, and removing excess weight will also improve their fuel economy.
Get Involved
If you’re looking to really get out and promote planet Earth, this may be the idea for you. There are several ways you can give back to planet Earth and promote your dealership. You could plant trees with your local community, give a tree or flower kit for every service performed or vehicle purchased on Earth Day, or even sponsor a local Earth Day event. No matter what you decide, getting involved and helping promote planet Earth will generate brand awareness in your local community.
If you’re looking to capitalize on this day of celebrating the planet, now is the time for you to get started. Regardless of your involvement, an Earth Day campaign ensures your dealership springs into revenue.