Last week we discussed back-to-school marketing, but you can make your dealership stand out by changing things up a bit. Think about it, if every marketer was only using the colors red and green in their marketing around the holidays and you used blue and silver, your marketing would stand out simply because it was different. This week’s campaign ideas are built on that same principle. Check out these three campaign ideas to keep your summer momentum going with dog days of summer.
Promote Fun Themed Marketing
One of the best ways to make your marketing stick out in the sea of digital advertisements is to use fun, playful imagery. Since August is typically the hottest month of the year for most of the country, and elegantly dubbed the dog days of summer, try using a loveable, furry, four-legged friend in your marketing. By using a cute picture of dog in your marketing, you’ll gain awareness for your campaign and dealership while differentiating yourself from the competition.
Help with Summer Heat
Now that we have officially entered the dog days of summer, most of your customers are happy to have the comfort of air conditioning. However, there may be some customers who need to have maintenance performed on their vehicle to keep them cool until fall. Communicating the need for regular service to customers to ensure they don’t end up hot and bothered in the summer heat is appreciated and well received. You’re sure to drive additional traffic and revenue to your Service Department.
Give Back to Dogs in Need
The dog days of summer are typically the hottest days of the year and a great time to put a twist on your marketing. Think about partnering with a local dog rescue organization to host an adopt-a-pet event. These types of events drive top-of-mind awareness for your dealership and demonstrate your commitment to your community. An adopt-a-pet event is extremely easy to execute, but be sure to communicate your efforts to your customers and community to drive more people to your dealership.
If you’ve demonstrated great numbers during the summer, don’t lose that momentum. Carry it into the fall by leveraging creative, relevant marketing.