2016 brings with it new possibilities and an extra day. That’s right, 2016 is a leap year, which means you get an extra day to sell and service more vehicles. This presents a marketable event to drive traffic and revenue, and an excuse to reach out to customers with relevant content. Leap day is just around the corner, so if you’re planning to leverage the extra day to create new possibilities you’ll want to get started. Here are three ideas to help you show love and leap into loyalty.
Share Gift Certificates
A great way to show love to customers is by utilizing the extra day to pass on savings. Think about utilizing gift certificates for your dealership and giving them to your most loyal customers. The gift certificates can be in a digital format or dropped into an email campaign to make distribution easy. Gift certificates are a great way to give back to customers for being good patrons.
Get Creative
Another great way to promote leap day and capitalize on the extra day is by getting creative. Think about offering special incentives for purchases made on leap day. For example, you could offer an extended 4-year warranty plan for all vehicles purchased on February 29th. Or, you could offer four free car washes with every vehicle serviced on February 29th. Leveraging strategies like these, are a great way to stimulate end-of-the-month sales and service opportunities and keep customers coming back to you.
Offer a Unique Angle
Since leap year only happens once every four years, it presents the perfect opportunity to get outside the box and utilize a marketing hook or unique angle that you wouldn’t typically use. Think about a way you could use the leap year mentality to drive sales and service. What if you offered something totally outrageous on leap day, like two vehicles for the price of one, or free service for the year to anyone who services on leap day. Whatever you do, be sure that it is something that will work for your dealership and that you can continue to offer it every four years. You’ll also want to mainly target current loyal customers to build rapport and increase future return on your campaign.
If you’re thinking about leveraging one of these leap day marketing opportunities to bring additional traffic and revenue to your dealership, now is the time to get started. Remember if done properly, you can reap the rewards of not only increased sales and service opportunities, but you could also gain additional loyalty by showing love to customers.