For many Americans, spring time is when the world comes back to life. Grass starts to grow again, flowers begin to bloom, and people spend more and more time outside in the nicer weather. Spring is also a time for many Americans to refresh and renew by cleaning out their houses, vehicles, lawns, and flower beds. You can leverage this feeling of invigoration to market to customers; here are two ideas to get you started.
Sell More Cars
If you’re looking to sell more cars this month, then this campaign idea is for you. Most of your customers will already be participating in some form of spring cleaning. Think about encouraging customers to clean out their garage for a new vehicle. Be sure to target customers who are already in a buying cycle, have positive equity on their vehicle, are coming up on their lease termination, or have owned their vehicle for at least three years, since these customers are more likely to purchase a vehicle. This type of campaign is a great way to entice customers into an acquisition cycle with relevant messaging.
Service More Cars
If you’re looking to drive more cars into your Service Department this month, you should try this campaign. There are several ways to leverage spring cleaning to drive service business to your dealership. Think about offering vehicle cleaning tips, hosting a detail clinic, or just promoting vehicle detail specials to customers to get their rides ready for the warmer weather ahead. When targeting customers, it may make sense to exclude people who have recently performed a detail service or have just purchased a vehicle, to avoid irrelevant messaging.
If you’re looking to turn your April showers into new opportunities, now is the time to get started. Just remember, when communicating with customers, be sure to target the right audience to keep your message relevant and increase the traffic to your dealership.