Not only is the upcoming Memorial Day weekend one of the biggest auto sales days of the year, but it’s also a beloved holiday by Americans everywhere. For many people, they’ll honor those who have lost their lives to protect our freedom; others will celebrate the holiday with family and friends, and some will rejoice as Memorial Day marks the unofficial start of summer. No matter what your holiday weekend plans are, be sure to take this opportunity to connect and reach out to customers. Here are two ideas to get you started.
Honor Memorial Day
Due to the hustle and bustle of our daily lives, we often think of Memorial Day as a time to rest up and get an extra day off work. But the holiday is truly meant to act as a time to remember the fallen men and women who have given their lives to protect our country. This Memorial Day, deliver marketing that is a little different by sending a remembrance piece to customers and potential prospects. Ask them to pause on Monday, May 30th and have a moment of silence for these individuals. Marketing with this type of messaging will make you stand out in the sea of advertisers and you’ll be remembered as a business who understands the true meaning of Memorial Day.
Host a BBQ
Nothing brings people together like food, so this Memorial Day weekend, host a Customer Appreciation BBQ. Be sure to invite customers and prospects, as well as members of the community to your event. If you choose, host the event all weekend long, or limit it to one day. The choice is up to you. If you’d like to take your event one step further, think about inviting other businesses in your community to join in on the fun. For example, invite local radio stations to provide music, local restaurants to serve food, or maybe even a local children’s play place to provide activities for the little ones. A Memorial Day BBQ will bring people to your dealership and generate goodwill in your community.
If you’re looking to stand out in your community and spring into weekend sales, then it’s time to start planning your Memorial Day marketing.