Now that Memorial Day is over, it’s time to revamp your marketing. With Father’s Day right around the corner, it presents your next opportunity to deliver relevant marketing to customers and prospects. Your Father’s Day marketing can be as elaborate or simple as you want and can afford. Here are three ideas to help you get started and show dads some fun in the sun this Father’s Day.
Offer Free Car Wash and Vacuum
If you have an on-site car wash, this idea is for you. For their hard work and dedication to their families, think about offering dads a free car wash and vacuum. Quickly sprucing up the vehicles of dads in your local community is a great way to generate goodwill and positive reputation. Be sure to extend some Father’s Day service savings to local dads as well so that if they’re in need of maintenance, they can have that performed while at your dealership.
Provide Specials
It is probably safe to say that many of the dads in your customer base are looking to improve upon their vehicles. You could take two approaches to capitalize on these opportunities. You could offer dads incentives towards the purchase of a new vehicle or you could offer discounts on specific aftermarket accessories. Whatever you decide, remember to make your messaging and offers relevant to where the individual customer is in their ownership lifecycle.
Get Social
When marketing in today’s world, you should almost always include social media in your mix, and your Father’s Day campaign should be no different. Be sure to advertise any Father’s Day specials and free offers on your social media channels. You can even engage followers by asking them to post about their Father’s Day plans, the best present they ever received for Fathers’ Day, what they plan to get their dads for Father’s Day, etc. Or better yet, you can host a contest for the post that gets the most likes from your engaging content.
If you’re looking to capitalize on Father’s Day, now is the time to get your marketing started.