ONECOMMAND’S BLOG

For many Americans, the 4^th of July is the highlight of their summer. Not only do they get an extra day off work, but they also spend the holiday with friends and family having cookouts, attending parades, and watching fireworks. With so much excitement around Independence Day, many marketers leverage the holiday to communicate with customers and potential buyers and chances are you will too. But how will you make your marketing stand out among the sea of advertisers? How will you get noticed in the mailbox or inbox? Here are two ideas to have fun in the sun with the July 4^th holiday.

Get Involved Locally                                                          
Many communities all over the U.S. will host parades, festivals, fireworks, or even block parties, and you can use these events to your advantage. In the simplest way, you could simply inform your customers and potential prospects about the events that are happening in your community. If you want to get a little more visibility for your dealership, think about sponsoring one of these events, placing a vehicle in a local parade, or hosting the block party. Getting involved locally for the 4^th of July is a great way to gain brand awareness, spread goodwill, and demonstrate your commitment to your community.

Get Creative on Social
Social media is all about grabbing someone’s attention as they scroll through their newsfeeds. But how can you leverage the 4^th of July to engage consumers on social media? Well for Americans, the 4^th of July is synonymous with the colors red, white, and blue. So, think about leveraging imagery that is both eye-catching and conveys the red, white, and blue theme of July 4^th. To find imagery, think about searching through the your OEM’s asset library for vehicle imagery, solicit some help from a stock photo library, or get out your camera and get creative by snapping your own imagery. Holidays, like the 4^th of July, play with color and are great to leverage on social media when promoting your vehicle lineup; the only trick is you have to stay within the holidays color palette.

If you’re looking to have fun in the sun this 4^th of July and drive more business to your dealership, then now is the time to get started. Don’t be afraid to get creative, involved locally, or leverage social media to make your campaign more impactful.