What does towing capacity mean? What is my vehicle’s towing capacity? How do I find my hitch class rating? These are the types of questions many consumers have but will never ask. If you’re a dealership that sells vehicles with towing capacity, think about offering education to customers about their vehicle’s towing capabilities to boost summer traffic. Today we’ll share three content ideas to help you get started.
Educate About Hitch Class
Many consumers don’t know that there are five classes of vehicle hitches, or which hitch they need to use in order to pull a specific weight. Without knowing this information, many of your customers could be using the wrong hitch for their specific purpose. Think about educating your customers about hitches and how to determine which class they need for the specific weight of their tow.
Educate About Torque
For consumers who want to tow heavy loads, the correct hitch class isn’t the only thing they need. They’ll also need a vehicle that has enough torque. Many consumers may be uneducated about what vehicle torque is and how much is needed to pull the weight of their tow. So, be sure to educate them about the importance of vehicle torque when towing heavy loads and how to identify their vehicle’s torque.
Educate About Gas Mileage
Pulling a large load behind your vehicle will cause a drop in fuel efficiency. The more weight you pull, the worse gas mileage a vehicle gets. Many consumers will discount the drop in fuel efficiency and not worry about it. Think about educating your customers about how to get the most fuel efficiency out of their vehicle by making sure their tires are properly inflated and air filter is clean.
By educating your customers about proper towing equipment, their vehicle’s torque power, and maintaining fuel efficiency, you’ll drive more brand awareness for your dealership and boost summer traffic.