Fall is almost here, which means it’s time to switch out your marketing, and what better way to stand out in the crowd of marketers than to leverage the German festival holiday, Oktoberfest. A lot of cities nowadays mark this two-week festival with their own festivities, featuring delicious food, foot-tappin’ music, and games. Utilize the spirit of this holiday to boost your dealership’s brand awareness and fall into additional revenue with Oktoberfest marketing.
Offer Details About Local Events
If your community or city offers any Oktoberfest festivities, now is the perfect time to communicate details about the local events to your database. Send messaging focused on event listings and think about offering special savings for anyone who attends these events. You could offer savings in your Service Department with proof of attendance or even a free car wash. Also, think about sponsoring a local event; it’s a great way to drive top-of-mind awareness for your dealership.
Offer Designated Driver Services
Along with the delicious food, Oktoberfest is known for its celebration of German beer. A great way to show your community that you care is by offering free shuttle services for local festival goers. You’ll create brand awareness for your dealership, not to mention tons of goodwill for keeping your community members safe.
Host an Event
If your area doesn’t host any Oktoberfest events, you can still get in on the fun. Think about hosting a themed event at your dealership. You could offer traditional food like soft pretzels, Bavarian sausages, potato pancakes, and sauerkraut. Make sure to decorate your dealership with authentic decorations and communicate your event to customers, prospects, and members of the community to promote your event.
This fall, boost traffic and revenue at your dealership with Oktoberfest marketing. By offering festive messaging and events, you’ll be sure to fall into additional revenue.