Fall is officially upon us, which means it’s also time to educate customers about needed fall maintenance for their vehicles before the cooler weather sets in. If you’re looking for a way to drive additional traffic and revenue to your Service Department this fall, then this campaign idea is for you. Check out these three ideas to rake in service revenue.
Educate About Wear Items
First things first, you’ll need to educate your customers about which wear items are important to watch out for as the seasons change. For example, for most parts of the country, you’ll want to inform drivers to check their tires and wipers for signs of wear. Also, be sure drivers know to check their vehicle’s fluid levels and have them topped off if necessary. These are very important elements to a vehicle’s performance and should be visually inspected for fall. By educating customers about their vehicle’s wear items, you’ll not only keep them safe this winter, but you’ll also drive top-of-mind awareness for your dealership.
Offer a Savings Discount Package
Upon educating customers about their vehicle’s wear items, you may also want to offer them a fall savings service package. Be sure that the offers directly correlate with the vehicle education tips you’re providing. For example, if you educate your customers about their vehicle’s tires, wipers, and fluids, then be sure to offer discounts for these wear items in your marketing. By using educational marketing with enticing reinforcement offers, you’ll bring more awareness to your campaign and drive more traffic to your Service Department.
Host a Fall Car Care Clinic
If you’re looking to take your campaign one step further, think about hosting a Fall Car Care Clinic in your Service Department to further educate customers about the wear items on their vehicle. This is a great way to drive customers to your service drive and offer them one-on-one help with their vehicle. By hosting a clinic, you’ll develop better relationships with your customers and bring more loyalty to your dealership.
This fall, celebrate the change of season by raking in additional service revenue and educating customers about their vehicle’s wear items.