This month has been dedicated to helping you get your customers’ attention and drive them into your dealership for a return of increased traffic and revenue. Well this week continues that theme by offering up great campaign ideas to help you rake in customer loyalty.
Treat Your Customers
With Halloween right around the corner and everyone getting into the festive mood, think about ways to leverage the holiday to treat your most loyal customers. You could offer something for free with every oil change throughout the end of the month. Be sure to make it something extra special like a gift card to a local eatery or movie theater, or even a complimentary detail and car wash. Treating your customers with a little something extra will not only drive end of the month service traffic, but you’ll gain exponential loyalty for your dealership.
Become a Part of Your Community
Another great way to build customer loyalty is by getting involved with your community and showing them that you’re a trusted, valued business. There are several ways you can leverage the Halloween holiday and get involved with your community. Think about hosting a Trunk or Treat night on your lot. You can invite members of the community to participate and pass out candy to local kids. This is not only a great way to build loyalty among existing customers, but an even better opportunity to get in front of potential new customers.
Regardless of your personal affiliation with the Halloween holiday, you can’t deny that it presents a perfect opportunity to reach out to customers to rake in additional loyalty. If you’re planning on leveraging the Halloween holiday in your marketing, be sure to get started today!