The time has come for us to fall back and gain an hour. That’s right, it’s Daylight Saving time. If you’re looking for a simple and easy way to drive top-of-mind awareness and rake in additional service traffic, you’ll want to remind customers of the upcoming time change. Believe it or not, your customers will appreciate the helpful reminder to set their clocks back on Sunday, November 6th. Here are some tips and tricks you can leverage to bring more traffic to your service drive without offering any savings or discounts.
By sending a reminder to your customers to change their clocks, you stay top-of-mind and create brand awareness without having to use hard-hitting deals. Your customers appreciate when you send them vehicle incentives or service offers, but sometimes they want to hear from you without your latest deal front and center in your communication.
You could go one step further with your no offer time change message by inviting customers to stop by your Service Department to get help with changing the time on their vehicles’ clock. With the newest technology in every vehicle, a simple time change can be time consuming and sometimes daunting for vehicle owners. But for your trained technicians and service advisors, your team can change a vehicle’s clock quickly and easily to get the customer back on the road.
A no offer communication will go a long way in building loyalty and bring more customers to your service drive in the long term. This fall, be sure to leverage the time change to rake in more service traffic.