The end-of-year holidays are right around the corner! And if you haven’t done so, now is the time to start planning your holiday marketing. As part of OneCommand’s Holiday Marketing Guide, here are three campaigns you can utilize to capitalize on the holiday season, spread goodwill in your community, and create loyalty to ensure customers visit you for vehicle needs in the coming year.
Get Involved Locally
The holidays bring out the best in people and as such, we all tend to be more giving during the holiday season. This type of goodwill offers the perfect opportunity for you to put together a give back campaign. You could do a traditional drive for toys or non-perishable foods. Or you could get outside the box and get creative. A campaign like this will allow your dealership to get involved in the local community and give back to those in need this holiday season. Plus, by promoting goodwill, you’ll drive additional brand awareness.
Give Stuff Away
Think about organizing a social media contest on Facebook for a set amount of days leading up to Christmas or the end of the year. Each day ask followers to engage with you by asking them to do things like post pics of the most creative ornament they’ve ever made, or post pics of their creative holiday decorations. Then, award the follower who gets the most likes with a daily prize. You’ll want to leverage other marketing channels as well to gain exposure for your giveaways. Be sure to post winners and prizes daily to gain more excitement from your followers. A campaign like this is very simple to do and will be sure to bring a lot of attention and goodwill to your dealership.
Send Holiday Wishes
Probably the simplest way to spread goodwill and let someone know you’re thinking of them is to send a happy holidays greeting. It doesn’t matter if your holiday card to customers is in a printed or an electronic format, the only thing that matters is that you took the time to send one. Also, don’t be afraid to get creative with your holiday card. The more original your card, the more it stands out among the sea of advertisers.
If you’re looking to make an impact on customers for the end of the year, try delivering a heartfelt holiday goodwill campaign. This type of marketing creates lasting loyalty with customers and drives top-of-mind awareness for your dealership.