ONECOMMAND’S BLOG

Find out more information about what’s happening with us.

  • Get Creative with Halloween

    October 09, 2015
    You may have noticed Halloween and fall decorations adorning your favorite retail stores or maybe you’ve seen the random Halloween outlet stores popping up in shopping centers near you. With the excitement building around this much anticipated holiday, you may want to get in on the fun. Read More

  • Get Creative with Fall Car Care

    October 02, 2015
    For many Americans, October marks the beginning of fall. For some of the country, the leaves have already started to change and the weather is getting cooler, but for the automotive industry, October is known as Fall Car Care Month. Read More

  • Harvest Your Database to Send Meaningful Messaging

    September 25, 2015
    It’s hard to believe, but it’s time to start planning your end-of-the-year marketing. As we roll into the holiday season, many dealerships are thinking about how they will increase their end-of-the-year revenue and move more vehicles off their lot. However, many consumers are deciding where they’ll buy their next vehicle in the coming year, or if they’ll be going back to the same dealership for future service work on their current vehicle. The end of the year is the perfect time to communicate with existing customers, build brand loyalty, and keep them coming back to you for their vehicle needs. Today, we’ll share four tips to help you harvest your database, deliver a meaningful message to your customers, and ensure you’re their dealer of choice. Read More

  • Harvest Your Database to Find Additional Sales

    September 18, 2015
    All month long we’ve been focused on mining your dealership’s most valuable asset, your database, and this week is no different. Let’s take this opportunity to concentrate on driving qualified, ready-to-buy customers to your showroom. How you ask? Here are three ways to harvest your database to find additional sales this month. Read More

  • Harvest Your Database to Increase Foot Traffic

    September 11, 2015
    Hosting an event at your dealership can be costly and if not done properly, you can spend a lot of money without a lot of return. To get the most bang for your buck, you’ll need to harvest your database to ensure you communicate to the right customers to drive them into your dealership for your event. Here’s how you can increase foot traffic and make the most out of a fall event. Read More

  • Harvest Your Database to Recapture Lost Souls

    September 04, 2015
    Every OEM sets key performance indicators for their dealer franchise owners. Most OEMs look at the same type of metrics, but often have slightly different measurements to determine the success of their dealers. One metric almost every OEM is looking to capitalize on is recapturing lost customers. Harvest your database to find your greatest potential with lost souls and use creative marketing and incentives to drive them back to your dealership. Read More
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