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  • Fall into Customer Loyalty with an Event

    September 19, 2014
    Can you feel it? Autumn is in the air. For some of the country, it is starting to get cooler and even the leaves are beginning to change. If you aren’t experiencing the spirit of fall yet, you can still celebrate the official start to the autumn season on September 23rd. Regardless of your climate, fall provides a perfect opportunity to market to customers. Here are three ways you can drive traffic and build customer loyalty with a fall event. Read More
  • Fall into Customer Loyalty with Holiday Mail

    September 12, 2014
    Believe it or not, it is time to start planning your holiday marketing strategy. Now I know what you’re thinking, “I have plenty of time.” You are probably right when it comes to your digital marketing efforts, but what about your end of the year direct mail? The hustle and bustle of the holiday season will soon be upon us and you don’t want to miss your window to deliver meaningful marketing to your customers. Don’t wait another day; get started today. Read More
  • Fall into Customer Loyalty with World Gratitude Day

    September 05, 2014
    In today’s consumer driven world, the most important aspect of your business is customer retention. Sure, you also want to work to acquire new customers, but your main focus should always be retaining the customers you already have and making sure they come back to you for future service and vehicle needs. Study after study shows that obtaining new customers will cost your dealership more money than ensuring satisfaction and building loyalty with current customers. How will you ensure your customers feel appreciated and know you value their business? Check out these three ways to fall into customer loyalty by leveraging the spirit of World Gratitude Day. Read More
  • Fall into Customer Loyalty with End of Summer

    August 29, 2014
    With Labor Day here and the official start of fall coming up quickly, now is the time to leverage an end of summer campaign to drive revenue and traffic plus gain additional customer loyalty for your dealership. But, what is an impactful end of summer campaign to help you do just that? Before fall officially sets in, try one of these revenue generating campaign ideas. Read More
  • Leverage Social Advertising to End Summer with a Sizzle

    August 22, 2014
    Believe it or not, the world of advertising is changing. NADA reports that during the last decade, there has been a 30% decrease in newspaper advertising and a 30% increase in internet advertising.* Do you find some of the same trends in your advertising spend? If not, it may be time to reevaluate your advertising approach. The average American doesn’t consume media like they did before; they aren’t looking for mass-marketing advertisement, but rather a direct one-to-one approach. Read More
  • 3 Ways to Leverage Labor Day to End Summer with a Sizzle

    August 15, 2014
    The Labor Day holiday weekend is just around the corner. With Labor Day being arguably one of the biggest sales weekends of the year, it’s time to start planning your marketing strategy to drive traffic to your dealership. You’ll want to leverage marketing that makes your dealership stand out from your competition and provides memorable brand awareness. Here are three was to utilize creative Labor Day marketing to end summer with a sizzle. Read More