ONECOMMAND’S BLOG

Find out more information about what’s happening with us.

  • 5 Ways to Make a Splash with Content Marketing

    June 27, 2014
    As you read the title of this week’s entry, you may be thinking, “What is content marketing?” Simply defined, it is a technique of creating and distributing timely, relevant, consistent content to attract and acquire an audience of buyers with the objective of driving consumers to act. What does that really mean? Read More

  • Make a Splash with the 4th of July

    June 20, 2014
    The time has come for you to start planning your 4th of July marketing. It doesn’t matter who you ask, July 4th is one of the best weekends to sell vehicles. From the consumer’s perspective, it’s also one of the best weekends to buy a vehicle because of the increased incentives from the manufacturer. With that said, it sounds like the July 4th weekend should be an easy sell day, but how will you stand out from your competition to ensure you win prospective buyers’ attention? Here are four quick and easy ways to stay top-of-mind with customers to bring them to your dealership for their 4th of July purchases. Read More

  • Make a Splash with Summer Savings

    June 13, 2014
    It’s summer travel season and families all over the United States are preparing or have already taken a trip this summer. Families are diligently saving their pennies to make sure their summer vacation isn’t spoiled by lack of funds. So, how can you help customers save this summer? Check out these three ideas to make a splash this summer with summer savings. Read More

  • Make a Splash with AC

    June 06, 2014
    Whew! Is it just me, or are the temperatures heating up outside? For most of the U.S., it’s time to turn on the AC and enjoy the cooler temperatures indoors. Even when riding in their vehicles, consumers are opting to turn on the AC versus rolling down the windows because of the heat and humidity. Chances are however, that your customers have not performed a routine AC check on their vehicle, nor do they even know it is important for them to complete this needed maintenance. Here are some easy ways to make a splash by cooling off your customers. Read More

  • Make a Splash for Father's Day

    May 30, 2014
    Isn’t it crazy that it’s already time to start planning and executing your June marketing campaigns? Plus, if you took advantage of Mother’s Day to drive additional traffic, it’s only right that you do the same for Father’s Day – especially if you saw a lift in traffic and revenue. But, what type of marketing can you execute to create buzz for your dealership and spur top-of-mind awareness? Today I’ll share two ideas to make a splash this Father’s Day. Read More

  • 5 Characteristics of Mobile-Friendly Emails

    May 23, 2014
    If you haven’t heard the buzz in the email marketing world, we’ve finally reached the tipping point where more than 50% of all emails are now read on mobile devices. That’s right, according to Litmus, in November 2013, 51% of all emails were being opened on a mobile device – a 21% increase since January 2013. This is a direct result of more and more consumers opting for smart phone devices and these numbers are expected to rise in the coming year, making mobile-friendly emails a must for marketers. How do you ensure your emails are mobile-friendly? Read More
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