ONECOMMAND’S BLOG

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  • Fall in Love with a New Mail Program

    February 21, 2014
    Even in an age of technology and digital marketing, you’ll find direct mail works in the automotive industry. Whether it’s a piece showcasing your new inventory or a seasonal service offer, direct mail keeps customers coming back and engages new prospects. Read More

  • Fall in Love with Your Customers

    February 14, 2014
    Have you ever thought about hosting an exclusive sales event or offering unique service offers that are only available to customers who have serviced at your dealership in the past six months or purchased a vehicle from your dealership? You could offer private discounts that would entice your customers to repurchase or service at your dealership to drive repeat purchase behavior. We all know that it is cheaper to solicit a sale from an existing customer than going out and finding a new sale. So, fall in love with your customers again in February by offering them special savings at your dealership. Read More

  • Fall in Love with a New Vehicle during Tax Time

    February 07, 2014
    This time of year is often very stressful for consumers due to tax time. Many Americans are worrying about getting their tax forms together, making sure all deductions are accounted for, finding a reputable tax consultant that will help them get the best return, and in some cases figuring out how they will pay the taxes they owe from the previous year. Needless to say, your customers have a lot on their mind, so how do you plan to capture their attention? Today I’ll share two ways you can drive traffic to your showroom during tax time, gain additional revenue, and help customers fall in love with a new vehicle. Read More

  • Fall in Love Again

    January 31, 2014
    Can you feel it? Love is in the air. February starts tomorrow and you’ve probably noticed the abundance of red and pink decorations in your favorite retail outlets, which means now is the perfect time to capitalize on the Valentine’s Day holiday to help your customers and prospects fall in love again. With so many great campaigns leveraging the spirit of love, here are two that are sure to drive additional sales and service traffic, as well as revenue, your way. Read More

  • Kick-Start the New Year by Leveraging the Big Game in the Big Apple

    January 24, 2014
    You’ve probably already started thinking about where you’ll watch the big game next weekend. If you’re hosting a Super Bowl party, you may have even started planning your menu and decided who you’ll invite to your shindig. But, have you started planning your promotional marketing campaign? Have you communicated touchdown savings with your customers? The Super Bowl presents a perfect opportunity to leverage a national event to drive traffic and revenue to your store. Check out these ideas to capitalize on the big game in the big apple. Read More

  • Kick-Start the New Year with a Social Media Strategy

    January 17, 2014
    It’s a New Year which brings about New Year’s resolutions. 2014 is the year to make a resolution to spend more time on your social media marketing strategy. The truth is, the prospective buyer’s behavior has changed. No longer are your prospects coming to you for vehicle information or are they satisfied with traveling to the closest dealership to purchase a new vehicle. Believe it or not, the internet and social media has changed purchasing behavior forever. They’re turning to social media to weed out which dealerships to patronize by reviews and what their friends have to say. With so many potential buyers turning to the internet, your online and social presence is more important than ever. Read More
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