ONECOMMAND’S BLOG

Find out more information about what’s happening with us.

  • Harvest Your Database to Get Time Change Results

    October 18, 2013
    The time has come for us to fall back and gain an hour. That’s right, it’s Daylight Saving Time. If you’re looking for a simple and easy way to drive top-of-mind awareness and additional service business, you’ll want to remind customers of the upcoming time change. Believe it or not, your customers will appreciate the helpful reminder to set their clocks back on Sunday, November 3rd. Read More

  • Harvest Your Database to Get Halloween Results

    October 11, 2013
    You’ve probably noticed that the Halloween frenzy is in full swing with most retail outlets adorning their establishments with ghosts, ghouls, and goblins. Chances are your community is even sponsoring hayrides, haunted houses, and an assortment of other Halloween pastimes. Are you planning to get in on the frightening fun? Will you celebrate this bewitching holiday with your customers? Read More

  • Harvest Your Database to Get Columbus Day Results

    October 04, 2013
    Have you ever thought about utilizing the Columbus Day holiday to drive additional traffic to your Sales Department? Like me, you’ve probably always thought of Columbus Day as a bank and government holiday. Well, think again. It could be a great weekend for you to drive additional sales for your dealership. The truth is you’ll need to harvest your database to get maximum results from your Columbus Day initiative. Read More

  • Fall into Winter Traffic with Holiday Greeting Cards

    September 27, 2013
    It may be hard to believe, but the holidays are right around the corner. Now I know what you’re thinking, “I have plenty of time to plan my holiday marketing.” Although that may be true for some of your holiday marketing efforts, others may take more time to plan and execute. Chances are if you don’t start planning your holiday marketing efforts now, you risk the hustle and the bustle of the season catching up to you and the potential to miss your marketing window. So don’t wait. Start planning your strategy today. Read More

  • Rake in the Fall Traffic with Vehicle Education

    September 20, 2013
    Have you ever thought about what type of messaging best resonates with your customer base? Have you ever stopped to wonder if the constant sales and service incentives are actually turning off your customers? Have you ever thought about how you can soft market to customers without making them feel like they need to buy now? Educational marketing is a great way for your brand to get out in front of your customers to build trust, deepen relationships, and bring traffic to your dealership without the need to hard sell. Read More

  • Rake in the Fall Traffic with Autumn Service Tips

    September 13, 2013
    Isn’t it amazing how time flies? It is quickly approaching autumn, which means shorter days, changing leaves, and cooler weather. For many of your customers, now is also the perfect time to get their vehicles ready for the fall and winter months. Chances are your customers are still enjoying the last couple weeks of good weather and haven’t even begun to think about the seasons ahead. Check out these two ways to remind customers of needed autumn maintenance and rake in the fall traffic. Read More
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