ONECOMMAND’S BLOG

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  • Make Your Marketing Bloom by Thanking Moms

    May 03, 2013
    According to research firm NPD Group for Child’s Play Communications, 23.6% of moms say they received nothing at all for Mother’s Day last year. Most moms don’t expect much - 14.6% of moms prefer handmade gifts, followed very closely by 13.6% who just want a day off. Moms are important to the youth in your community and with so many receiving so little from their families, it may be the perfect opportunity for you to show thanks to the moms in your area. Today I’ll share three ways you can capitalize on the Mother’s Day holiday to demonstrate your thanks to moms and drive additional traffic and revenue to your store. Read More

  • Make Your Marketing Bloom with a Customer Appreciation Event

    April 26, 2013
    When was the last time you invited customers to your dealership without asking for anything in return? When was the last time you thanked a customer for their loyalty and continued business? Having a hard time remembering the last time you showed customers your appreciation? Today I’ll share one way you can make your marketing bloom and show thanks to your customers. Read More

  • Make Your Marketing Bloom with a Customer Appreciation Event

    April 26, 2013
    When was the last time you invited customers to your dealership without asking for anything in return? When was the last time you thanked a customer for their loyalty and continued business? Having a hard time remembering the last time you showed customers your appreciation? Today I’ll share one way you can make your marketing bloom and show thanks to your customers. Read More

  • Stop Mass Marketing in a One-to-One Marketing World

    April 19, 2013
    The marketing landscape has changed drastically in the past couple of years due to the introduction of new social media sites, the sophistication of SEO logic, and the need to incorporate mobile capabilities into every campaign. The world of mass marketing through newspapers, TV, and radio is over. To really reach your customers and keep them coming back, you’ll need to utilize a one-to-one marketing approach, wherein the messaging your customers receive is specific and personal to them. Today I’ll share three ways you can ensure your message reaches your customers in a meaningful way to build owner loyalty and reduce marketing costs. Read More

  • Go Green for Spring

    April 12, 2013
    With thunderstorms and rain sweeping the nation, it can only mean one thing, spring is here. What better way to celebrate the spring season than giving back and contributing to the earth. Now I know what you’re thinking, Earth Day marketing is dead. Believe it or not, your customers and community will appreciate your eco-friendly consciousness and reward you with free press and increased revenue through owner loyalty and brand awareness. Read More

  • Don’t Let Tax Time Ruin Your Spring Fever

    April 05, 2013
    Tax Day is quickly approaching and for many Americans, specifically your customers, this can be an extremely stressful time of year. Many of the individuals in your community want to enjoy the warmer weather and sunshine without the thought of tax day looming in the future. Believe it or not, you can help alleviate some of the stress that your customers feel around this time of year and help them enjoy the coming of spring. Read More
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