ONECOMMAND’S BLOG

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  • Start Your New Year Off Right with a Resolution

    January 04, 2013
    The New Year brings a plethora of opportunities to refresh and renew. Many Americans set New Year’s resolutions, which typically include losing weight, eating healthier, working out, or finding love. Most individuals make New Year’s resolutions in the hopes of making the coming year better than the last one. Read More

  • Happy Holiday from the Team at OneCommand

    December 21, 2012
    On behalf of our team at OneCommand, we wish you a Happy Holiday and a prosperous New Year. As 2013 quickly approaches, we'd like to take a moment to thank you for your support and partnership. It's clients like you who make our season bright. The OneCommand team truly values our partnership and looks forward to working with you in the coming year. May your Holiday Season be filled with joy, happiness and success. Read More

  • Add Warm and Fuzzy Communications to Your Holiday Marketing

    December 14, 2012
    Can you believe it? Christmas and New Years are right around the corner! Now is the time for reflection on the past year and to look forward to the exciting things to come in the New Year. It also presents the perfect opportunity to begin building a stronger, more meaningful relationship with your customers. Since it’s the holiday season, you could add a special touch to your holiday marketing strategy by sending a warm and fuzzy digital communication to your customers. Read More

  • Two Easy to Execute Campaigns that Deliver Goodwill

    December 07, 2012
    The holiday season is in full swing. While the hustle and bustle of the holiday season increases over the next couple of weeks, think about executing simple, creative, worthwhile marketing campaigns. This time of year offers plenty of opportunities to create goodwill by participating in community outreach. Now I know what you’re thinking…who has the time to create, plan and execute a marketing campaign this time of year? Read More

  • Tips to Ensure Timely, Effective Prospect Follow-Up

    November 30, 2012
    According to NADA, new-vehicle franchised dealerships spent nearly $6.37 billion on advertising in 2011*. These same dealers had an average ad spend of $628 for each new vehicle sold*. Do these numbers resemble your dealership? Read More

  • Top-of-Mind Awareness in a 1-to-1 Marketing World

    November 16, 2012
    Top-of-mind awareness is defined as a brand or specific product coming first in customers’ minds when thinking of a particular industry.1 Most companies’ goal is to create top-of-mind awareness with their customers and potential prospects by gaining brand exposure through different media channels. However, often times brand exposure is gained through mass marketing efforts, which can be extremely costly and not personal or specific to the end consumer’s needs. How can you create top-of-mind awareness in an era where one-to-one marketing is critical? Read More
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