Aims to Re-engage Mitsubishi Service Customers with No Service History in At Least 2 Years
Cincinnati, OH — November 14, 2011 — OneCommand (www.onecommand.com), a leader in multi-channel marketing solutions for the automotive industry, today announced that it has been awarded Mitsubishi Motors North America’s (MMNA) National Parts and Service Communications Program. During the program’s initial pilot, OneCommand delivered lost soul, recall and Spring Car Care communications to Mitsubishi customers using voice, email and direct mail. The targeted audience consisted of Mitsubishi owners who had not been in for service in at least two years and the outstanding response achieved continues to prove OneCommand’s value and service marketing expertise.
In April 2011, OneCommand delivered a Spring Car Care campaign via voice, email and direct mail. This campaign generated over $800K in customer pay revenue amongst an audience that was previously categorized as inactive.
“We are proud to have been awarded the National Program for Mitsubishi Motors North America,” said Marvin Grimm, Executive Vice President of OneCommand. “Our leadership and expertise in multi-channel service marketing increases service frequency, customer response rates, satisfaction and, ultimately, the Manufacturer and dealership’s bottom lines. We are excited to work with Mitsubishi to positively impact these critical areas.”
OneCommand recognizes the value that this unique, often forgotten customer segment, represents to the Manufacturer and the impact that can be realized by providing relevant offers via multiple channels. Based on the recent pilot success and a decade of experience implementing this kind of program, OneCommand has proven its ability to increases response rates by up to 51%. The Mitsubishi-specific program will work to re-activate these targeted customers who have not been in for service in 24 months or more and as a result, it will increase customer pay revenue and re-establish owner loyalty for Mitsubishi dealers.
“OneCommand understands the importance of re-engaging owners who have lapsed in their service cycle,” reflected Grimm, “The communication strategy and components we’ve developed to power this program will not only carry forward the evolving and exciting Mitsubishi brand, but the messaging will continue to prompt action and promote repeat service behavior, higher customer satisfaction and strengthened owner loyalty to both the dealership and Mitsubishi Motors North America.”
About OneCommand
OneCommand is a leading provider of integrated and automated, personalized communications designed to streamline workflow, reduce marketing expense and generate superior customer response. Focusing on the delivery of the right message, at the right time, and through the right channel, OneCommand helps its clients realize significant improvements in loyalty and retention, frequency of visit and overall profitability.
Each day the Company delivers millions of personalized communications on behalf of its dealer clients — helping to expand its understanding of consumer behavior and response and extending that knowledge and expertise to make the communications of its dealer clients even more powerful.
OneCommand’s proven, web-based Relationship Performance Marketing Solutions enable customers to leverage the power of their voice through a multitude of channels, including voice messaging, text and mobile messaging, e-mail marketing, live call center services, direct mail and a variety of other streams promoting customer engagement.
By providing a seamless solution for communication from shop to buy to service and repurchase, OneCommand offers the opportunity to coordinate a unified message to customers. This approach, paired with custom automation of timely, relevant and consistent communications, has led to significant reductions in marketing expense and even greater improvements in the customer experience. For more information call 1.800.814.6820, email [email protected] or visit www.onecommand.com.