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OneCommand Reveals Redline™, the Next Generation CRM, to Select Dealers

October 19, 2016

Redline has redefined the CRM, with a device-responsive, streamlined, easy-to-use platform, making it even simpler for automotive dealerships to log more prospects, perform more follow-up, and capture more sales.

October 19th, 2016 - Cincinnati, OH - OneCommand (, an Affinitiv company and the leading Customer Marketing & Loyalty Automation Platform™, Customer Relationship Management (CRM) Platform, and Social Media Advertising and Reputation Management Solution for auto dealers and OEMs, today announced select dealers across the country are upgrading their current CRM solution for Redline, the next generation of the HigherGear CRM. After previewing Redline at the NADA Convention and Expo earlier this year, OneCommand is excited to announce initial beta testing is complete and select dealers are migrating to the new platform.

Producing innovative solutions for automotive dealerships to reach key performance indicators is what OneCommand has been doing for over a decade. During a recent limited release of Redline, the platform’s simplified user interface and experience received an overwhelmingly positive response from dealers. Users find it even easier to do their daily job functions with the streamlined modules and workflows of Redline. Optimized for use on any Windows, Apple, or Android device, Redline users capture customer information seamlessly to make the selling process natural and fluid, without having to rely on a separate app or sync issues between devices.

“With so many CRMs in the automotive marketplace today, the OneCommand team had to determine what the critical elements were for a dealer. After our in-depth discovery and research, we determined that a dealer needs their CRM to be easy and intuitive. This ease-of-use philosophy is what drove the development of Redline. In fact, users can see this philosophy throughout the platform from its cross-device responsive design to its simplified user interface, flattened reporting criteria to basic tab navigation, simple screen layout to flattened design, and everything in-between,” states Jeff Hart, President & CEO at OneCommand, an Affinitiv company. “We know that dealers have high turnover and limited training time, so they need their CRM to be as easy as possible to pick up and use. Redline was built for this exact purpose - to make a dealership’s selling process simple and ensure the CRM never gets in the way of selling cars.”

Selected dealers utilizing the Redline platform are finding their team is:

  • More responsive to prospects with cross-device usage – desktop, tablet, and mobile phone.
  • Capturing more accurate information about each lead with easy data entry.
  • More productive during work hours with detailed to-do lists.
  • Delivering a higher level of customer care.

Dealers who are utilizing Redline are tracking more leads, bringing back more prospects, and closing more sales than ever before. This revolutionary, simplified user-interface will continue to be held as the undisputed leader in CRM ease of use. Current HigherGear CRM subscribers switching to Redline will recognize the platform’s navigational familiarity so migration to the new platform is seamless for current users.

“My favorite feature of the new Redline platform is the filter capability. They make it easy for me to quickly get to the information I need for the six different BDCs I manage. Plus, the in-line editing of each report makes it simple for me to drill down to the specific information without ever leaving the page. Lastly, the new email template feature is great. I can build a template in less than 10 minutes and run a campaign with ease,” states Cheryl Pooler, BDC Manager at Bertera Auto Group.

Redline, the next generation CRM, will be available for general dealer availability in November 2016. If you’d like to learn more about Redline and how OneCommand has moved 15 years of CRM features and functionality into a modern, mobile first, responsive design, please contact  

About OneCommand (
OneCommand is an Affinitiv company and the industry leader in deploying leading-edge communications, easy-to-use CRM solutions, and social media and reputation technology. Its platform and solutions are proven to increase response rates, drive traffic, lower marketing costs, create accountability, and improve workflow for enrolled dealerships. For more than a decade, OneCommand’s proven platform has been delivering targeted, turn-key, and trigger-based results. Every auto dealership is looking for an advantage. OneCommand is the successful dealer’s secret weapon. 

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