ONECOMMAND’S BLOG

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  • Drive End-of-the-Year Sales by Targeting Current Customers

    November 20, 2015
    Up next in OneCommand’s Holiday Marketing Guide is an easy way to drive end-of-the-year sales to your dealership. We all know marketing to current customers to keep them coming back is significantly cheaper than going out and conquesting for new business. Although bringing in new business is extremely important, try these three ideas to put current customers into your sales pipeline. Read More

  • Get Customer's Vehicles Ready for Colder Weather

    November 13, 2015
    Last week, we kicked off our Holiday Marketing Guide with Thanksgiving campaign ideas to help you demonstrate your appreciation to customers, give back to your community, and drive top-of-mind awareness for your dealership. This week, we move to the backend of your business and focus on increasing service visit frequency and dollars spent per RO. That’s right, it’s time to get your customer’s vehicles ready for the colder weather ahead and here are three campaign ideas to help you do just that. Read More

  • Show Thanks this Thanksgiving

    November 06, 2015
    This year is quickly coming to a close, which means it’s time to start planning your end-of-the-year marketing. Throughout November and December, OneCommand will be providing you weekly campaign ideas to drive your end-of-the-year sales and service traffic and revenue. This week is all about Thanksgiving marketing and how to demonstrate your thanks; here are three ideas to get your creative juices flowing. Read More

  • Get Creative with Facebook Advertising

    October 30, 2015
    It’s no secret that consumers are inundated by advertising. They are bombarded from all angles without any way to escape. In fact, consumers are becoming numb and only have subliminal or subconscious recognition of the everyday advertising targeted towards them. In addition to trying to stand out among the overwhelming number of ads, marketers are challenged with how to best get the prospective customer’s information to execute meaningful follow-up. These tasks become daunting for even the most experienced marketers, let alone small business owners struggling to promote their brand in the marketplace. Read More

  • Get Creative with Lost Soul Marketing

    October 23, 2015
    How are you recapturing customers who have not returned to your dealership for service work? Are you communicating with customers who purchased from you but have gone elsewhere to service their vehicle? What type of incentives and messaging are you providing to these segments of customers to entice them to visit your Service Department? If you’re like most dealers, you’re losing customers every day to aftermarket service facilities for a variety of reasons; they think your dealership is more expensive or it takes too long to complete service work. Even with these misconceptions about having service work performed at your dealership, you can reach out and combat these assumptions with creative lost soul marketing. Read More

  • Get Creative with Daylight Saving Time

    October 16, 2015
    With daylight hours getting shorter and the weather turning colder, it means it will soon be time to set our clocks back one hour. Most Americans look forward to this extra hour of sleep but fret over the frostier weather looming ahead. You can leverage the time change in your October marketing by reminding customers to fall back, which will drive top-of-mind awareness for your dealership and bring additional traffic and revenue to your door. Here are two ways to get creative with the daylight saving time change. Read More
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