ONECOMMAND’S BLOG

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  • Keep Your Summer Momentum Going by Energizing Your Conquest Strategy

    August 28, 2015
    Every year, dealers across the country try to keep pace with the current marketing trends for the fear of falling behind and losing out to the competition. Not only do you need an excellent retention marketing strategy to ensure customers come back to you, but your dealership also has to find a way to attract potential buyers. Not to mention there are thousands of to-do items that you have to check off every day to keep your store running properly. With so much going on, how do you find time to put together a conquest strategy that works without breaking the bank? Today you’ll learn how to keep your summer momentum going by energizing your conquest strategy. Read More

  • Keep Your Summer Momentum Going with Fuel Savings Marketing

    August 21, 2015
    Finding the right marketing message to keep customers coming back to you can be difficult. You either have to know exactly where they are in their ownership cycle or you have to have extremely relevant content. Good news! This week’s campaign ideas will give you three ways to connect with current customers with pertinent fuel savings messaging to keep your summer momentum going. Read More

  • Keep Your Summer Momentum Going with Labor Day

    August 14, 2015
    It’s hard to believe Labor Day, the unofficial end of summer, is just around the corner. Since Labor Day weekend is one of the most popular times of the year to buy a vehicle and often there are additional incentives from your manufacturer, you’ll want to make sure you are top-of-mind with customers, potential prospects, and your community. Here are three ways to leverage the Labor Day holiday weekend to keep your summer momentum going. Read More

  • Keep Your Summer Momentum Going with Dog Days of Summer

    August 07, 2015
    Last week we discussed back-to-school marketing, but you can make your dealership stand out by changing things up a bit. Think about it, if every marketer was only using the colors red and green in their marketing around the holidays and you used blue and silver, your marketing would stand out simply because it was different. This week’s campaign ideas are built on that same principle. Check out these three campaign ideas to keep your summer momentum going with dog days of summer. Read More

  • Keep Your Summer Momentum Going with Back-to-School

    July 31, 2015
    Can you believe it? The back-to-school season is already in full swing. If you’ve visited any major retail outlet, checked your mailbox, or watched commercials, you’ve probably noticed that marketers are promoting back-to-school savings. This means, now is the perfect time for your dealership to capitalize on the season with relevant back-to-school marketing. Here are three ways you can promote your dealership, drive business to your store, and generate additional traffic and revenue to keep your summer momentum going. Read More

  • Revive Your Unsold Prospect Follow-Up in 6 Easy Steps

    July 24, 2015
    Is your dealership looking for more vehicle sales? Do you spend an exorbitant amount on advertising and marketing to acquire new prospects? How many times have you lost a potential sale because you don’t have a proper follow-up process for these incoming prospects? The only way to truly master your dealership’s follow-up is to figure out a way to maximize results and minimize effort. Check out these six easy tips to revive your unsold prospect follow-up. Read More
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