ONECOMMAND’S BLOG

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  • Trade In, Trade Up to Celebrate Summer

    July 17, 2015
    Historically speaking, vehicle sales trends are on the rise after the downturn of the economy. Year over year, we see more vehicle sales in the automotive industry. But even with these increases in sales and more shoppers in the market, automotive dealerships still have to find ways to attract qualified buyers. Here are three easy steps to find and entice ready-to-buy prospects right from your database. Read More

  • Celebrate Summer with Vehicle Maintenance

    July 10, 2015
    For most parts of the country, summer is heating up! The high temperatures, during this time of year, can be tough on a vehicle, especially if it’s exposed to harsher than usual weather conditions. Many elements on the vehicle should be checked to prevent vehicle problems, specifically tires. Not only will proper tire maintenance help your customers arrive at their destination safely, but it will also improve their vehicle’s fuel economy. Here are three tips to celebrate summer with vehicle tire maintenance. Read More

  • Celebrate Summer with All-Star Baseball

    July 02, 2015
    Every year, thousands of Major League Baseball games are played with millions in attendance. These same baseball fans are gearing up for the long awaited All-Star Game coming up July 14th. Believe it or not, your dealership can leverage these enthusiasts’ excitement to drive sales and service business. How, you ask? With creative, relevant marketing. Check out these three ideas to celebrate summer with All-Star baseball. Read More

  • Light Up Your Marketing with Video

    June 26, 2015
    Video has become one of the most important mediums for marketers and is quickly becoming the preferred method of media consumption for consumers. Every marketer dreams of the day when they produce a video with content worthy of thousands and possibly millions of viral shares. But let’s dial these dreams back a little and save ourselves the pain of wasting endless hours devising the perfect video scenario to be viewed by the world wide web. Instead let’s focus on how your dealership can utilize video in everyday marketing to engage current customers and keep them coming back to you for future vehicle needs. Today we’ll share six things you need to know about marketing with video. Read More

  • Let Your Marketing Shine with a Summer Road Trip

    June 19, 2015
    The official start to summer is Sunday, June 21st and this day presents the perfect opportunity to reach out to customers with a seasonally relevant campaign. For many American families, the summer months mean packing up the kids and heading on a road trip to see family or spend some time vacationing. Today we’ll share three ways you can leverage these summer road trips to make your marketing shine. Read More

  • Let Your Marketing Shine with July 4th

    June 12, 2015
    For most Americans, the 4th of July is synonymous with fireworks, cookouts, lounging in the sun, and an extra day off work. In the car industry, the 4th of July is one of the biggest vehicle sales days of the year. Retail marketers everywhere are getting ready to capitalize on this summer shopping day to move inventory. How will you make your marketing stand out? How will you get your message heard and build brand awareness in the sea of marketing presented to consumers for the big weekend? Here are three ideas to let your 4th of July marketing shine. Read More
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