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  • Let Your Marketing Shine with Father's Day

    June 05, 2015
    As a marketer, one of your jobs is to constantly search for new ways to reach out and drive brand awareness. With Father’s Day right around the corner, now is the perfect opportunity to not only connect with customers and prospects, but also honor local dads in your community. How will you demonstrate your appreciation? How will you make your dealership stand out among the wave of Father’s Day marketing? Here are three creative ways to let your marketing shine this Father’s Day. Read More
  • Everything You’ve Ever Wanted to Know About Directory Listings

    May 29, 2015
    Have you ever wondered how search engines like Google work? How do they decide which ranking your dealership will receive for a given set of keywords? You may be aware search engines use algorithms to determine search rankings. These algorithms are a form of artificial intelligence, which are constructed to mimic the way humans think, and return the best results for the user’s search in a matter of a couple milliseconds. Nobody knows exactly what logic is used, but it is rumored more than 3,000 attributes construct a local ranking algorithm. Today we’ll dive into one of the top influencers of local search ranking, directory listings management. Read More
  • Honor Loyal Customers to Keep Them Coming Back

    May 22, 2015
    Whether you believe it or not, your customers are your dealership’s most valuable asset. Especially the loyal ones who continue to come back regularly for service work and purchase multiple vehicles from your dealership. If you’re under the belief that all customers should be treated equally, then this post may not be for you. In fact, we believe your most loyal customers deserve extra savings and attention to ensure they continue to come back to your dealership for future vehicle needs. Here are three easy to implement ideas to honor your customers. Read More
  • Protect Your Customers and Their Vehicles from the Summer Sun

    May 15, 2015
    Did you know skin cancer is the most common type of cancer in the United States? Or, that if found early and treated, skin cancer can almost always be cured? With summer quickly approaching and the daylight hours getting longer and longer, now is the time to remind customers to protect their skin and their vehicles from harmful UV rays. Here are three quick campaign ideas to reach out to customers, provide vehicle education, and create brand awareness for your dealership. Read More
  • Honor Memorial Day

    May 08, 2015
    The Memorial Day holiday for many Americans means a long, 3-day weekend, grill outs, family gatherings, and the official start to summer. But for car dealers everywhere, it means additional factory incentives to move inventory and an increase in foot traffic. So, how will you capitalize on the holiday weekend to sell more vehicles? Here are three really easy steps to honor Memorial Day and drive more revenue to your door. Read More
  • Honor Military Members with Appreciation

    May 01, 2015
    It’s that time of year, time to show your thanks to the men and women in the U.S. military during Military Appreciation Month. Think about creating a campaign this month to highlight the hard work and dedication of military members and their families. Now I know what you’re thinking, “My OEM already offers exclusive savings for military members and veterans.” However, these two campaign ideas take your appreciation one step further, engage members of your community, and drive additional traffic to your dealership. Read More