ONECOMMAND’S BLOG

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  • 7 Reasons You Should Still Be Sending Direct Mail

    April 24, 2015
    Digital marketers everywhere have argued for years that direct mail is dead. In the auto industry specifically, dealers have been pushed towards digital medias like email, web, and social marketing. Although these digital channels are low-cost with instant response, it’s important to continue to supplement your digital marketing with direct mail. Read More

  • Spring into Revenue with Sports Marketing

    April 17, 2015
    With warmer weather in the air, many athletes, old and young, are starting their spring sports. From the professional level to little league, athletes, their families, and sports enthusiasts everywhere are excited about the upcoming sports season. For this reason, now is the perfect time to utilize sports marketing to build brand awareness, drive traffic, and spring into revenue. Here are two ideas to help you get started. Read More

  • Spring into Revenue with Earth Day

    April 10, 2015
    Most Americans share in the love of planet Earth which makes Earth Day marketing so popular and retail stores leverage it to communicate with customers and prospects. If you haven’t thought about it yet, now is the time to put your Earth Day marketing together to ensure you’re ready by April 22nd. Here are three Earth Day marketing ideas to ensure you’re part of the movement to make the world a better place. Read More

  • Spring into Revenue with Car Care Month

    April 03, 2015
    It’s that time of year again. Time to promote National Car Care Month and remind customers of needed vehicle maintenance as the warmer weather sets in. Here are three ways you can leverage this national event and spring into revenue in your Service Department. Read More

  • 6 Things You Should Know About Email Marketing

    March 27, 2015
    Of all the marketing methods, both conquest and customer, email is the most cost effective and returns the highest return on investment than any other channel. Of course this is only true if you know these six tips to get the most out of your email marketing. Read More

  • Catch Spring Fever with Vehicle Detail

    March 20, 2015
    Can you feel it? Are you ready for the change of seasons? Today is the official first day of spring! Retail outlets everywhere are starting to change up in-store marketing to highlight warmer weather, but more specifically spring. If your spring marketing isn’t underway, right now is the perfect time to get started. One way consumers celebrate spring is by cleaning and decluttering their lives… refresh and renew! Learn how you can capitalize on consumers’ need for cleanliness and drive additional traffic to your Service Department. Read More
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