ONECOMMAND’S BLOG

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  • Fall into Additional Loyalty with Vehicle Education

    September 23, 2016
    Have you ever thought about what type of messaging best resonates with your customer base? Have you ever stopped to wonder if the constant sales and service incentives are actually turning off your most loyal customers? Have you ever tried a soft marketing approach with customers so they don’t feel like they need to buy now? Educational marketing is a great way for your dealership to get in front of your customers and build trust, deepen relationships, and drive additional traffic, without the need to hard sell. Read More

  • Fall into Additional Revenue with Vehicle in Demand

    September 16, 2016
    If you’re like most dealers, acquiring quality pre-owned vehicles can be difficult and costly. You’ve probably experienced the hustle and bustle of the local auction floor or the endless hours of searching private party entries to leave yourself thinking, “There has to be a better way!” Well there is. Check out these four ways to fall into additional revenue by targeting vehicles in demand to stock your pre-owned inventory. Read More

  • Fall into Additional Revenue by Targeting Overdue Customers

    September 09, 2016
    As the summer comes to a close and the school year ramps up, your Service Department might be suffering from a decrease in traffic and revenue. In fact, you may be looking for some creative ideas to drive additional traffic and revenue to your Service Department this fall. Even if you aren’t suffering from a decrease in traffic and revenue, you might want to take advantage of these tips to fall into additional revenue by targeting overdue customers. Read More

  • Fall into Additional Revenue with Oktoberfest

    September 02, 2016
    Fall is almost here, which means it’s time to switch out your marketing, and what better way to stand out in the crowd of marketers than to leverage the German festival holiday, Oktoberfest. A lot of cities nowadays mark this two-week festival with their own festivities, featuring delicious food, foot-tappin’ music, and games. Utilize the spirit of this holiday to boost your dealership’s brand awareness and fall into additional revenue with Oktoberfest marketing. Read More

  • Boost Summer Traffic with Towing Education

    August 26, 2016
    What does towing capacity mean? What is my vehicle’s towing capacity? How do I find my hitch class rating? These are the types of questions many consumers have but will never ask. If you’re a dealership that sells vehicles with towing capacity, think about offering education to customers about their vehicle’s towing capabilities to boost summer traffic. Today we’ll share three content ideas to help you get started. Read More

  • Boost End-of-Summer Traffic by Building Loyalty

    August 19, 2016
    The topic of customer loyalty continues to effect the automotive industry. With more independent service facilities encroaching on the dealership space and the ongoing consumer perception that new-vehicle Service Departments are more expensive, there becomes a growing need to build customer loyalty and retain customers throughout their ownership lifecycle. Here are three ideas to help your dealership build customer loyalty and boost end-of-summer traffic. Read More
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