ONECOMMAND’S BLOG

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  • Make Your Marketing Complete with these 3 Simple Steps

    July 26, 2013
    You’ve probably heard it a thousand times; the key to any successful marketing effort is good data. As a matter of fact, bad or incomplete data can cost your dealership time and money. Now I know what you’re asking yourself, “How do I know if I have good data to support my marketing campaigns?” Well the truth is data can start going bad the minute you begin collecting it simply because consumers are constantly on-the-go, transferring jobs, moving to different locations, and changing phone numbers and email addresses. Keeping customer data current can be very, very difficult, especially if you don’t have the tools or technology to assist you. But don’t fret. There is help for you! Read More

  • Three Ways to Save on Marketing with Fuel Economy

    July 19, 2013
    Most likely your customers are getting ready to pack up their vehicles and hit the road for their summer vacation. And even those who opt for a stay-cation will still be using their vehicles to get around town. Now is the perfect time to offer your customers tips and tricks to help them save at the pump. The truth is gas is not getting any cheaper according to CNN Money, gas prices are significantly higher and likely to go even higher, which could make this the most expensive summer at the pump in five years.* So, how will you help your customers get the best fuel economy out of their vehicles? Read More

  • Make Your Marketing Cool with Ice Cream

    July 12, 2013
    Can you feel it? The heat and humidity of the summer is here! As a marketer, it’s your job to find creative ways to drive traffic to your dealership, despite the sweltering summer weather. So, what do you think would motivate people to flock to your dealership in the summer sun? Keep reading to learn a creative, cheap, easy way to generate business for your dealership in the hot, hot summer. Read More

  • Make Your Summer Marketing Swim with Splish Splash Safety

    July 05, 2013
    Did you know every day about ten people die from unintentional drowning? Of these, two are children age 14 or younger.* As a matter of fact, children ages one to four have the highest drowning rates.* Most likely your customers are having some much needed fun in the sun and probably enjoying time by the pool. These startling statistics from the CDC present the perfect time to reach out to customers and offer “splish splash” tips to ensure everyone stays safe this summer. Read More

  • Start Your Summer Off Right By Treating Customers Like Family

    June 28, 2013
    You know the old adage, “treat your customers like family.” Well that is exactly what I am proposing you do. It’s time to take a moment and show your customers how much you appreciate their business and loyalty to your dealership. With so many places to buy or service a vehicle, you need to demonstrate why your customers should choose you for their vehicle needs. By finding ways to treat your customers like family, you can build stronger bonds and keep them coming back. Read More

  • Celebrate, Don’t Sell, the 4th of July

    June 21, 2013
    Wow! Can you believe how time flies? Independence Day is right around the corner, which for many Americans means food, fireworks, and fun with family and friends. With the red, white, and blue holiday so close, now is the ideal time to start planning your marketing efforts. Now I know what you’re thinking, “4th of July marketing is simple; I’ll just create some sales and service offers and promote them with customers and prospects.” Well this year I challenge you to do something different, something that will make your marketing stand out among your competitors, and something that will work to build stronger relationships with your customers. Read More
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