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  • Target In-Equity Service Customers to Stand Out

    October 31, 2014
    Creating an effective marketing strategy in today’s world is not an easy task. Should you spend your time and money to conquest new customers? Allocate your marketing budget to build brand awareness in your community? Create a program to strengthen customer retention among your existing database? Or should you focus your energy on all of the above? The possibilities are endless. Chances are the answer to an effective marketing plan lies in a perfect combination of a new and current customer strategy that delivers the most optimal return. The problem is finding a harmonious balance. Read More
  • Stand Out by Thanking Veterans

    October 24, 2014
    The spirit of the holidays is in the air. Halloween is next week and before you know it, Thanksgiving and the end-of-the- year holidays will be here. With all the excitement of these upcoming holidays, many retail companies will glaze over a very important tribute, Veterans Day on November 11th. This day of remembrance and thanks to veterans for their commitment and sacrifice to defend our nation deserves a place in your end-of-the-year marketing strategy. Here are two ways you can honor veterans, drive traffic and revenue, and STAND OUT from your competition. Read More
  • Stand Out by Reminding Customers to Fall Back

    October 17, 2014
    We always talk about how to build loyalty among your existing customers. This week’s idea goes a long way in helping you achieve this goal. You probably haven’t realized it yet, but the Daylight Saving time change is just around the corner, Sunday, November 2nd. You may remember my recommendation this spring and even last year to market the time change to your customers. Well, this is a reminder to do it again. Read More
  • Stand Out with Spooky Marketing

    October 10, 2014
    You’ve probably noticed the increased candy, orange and black decorations, and generally spooky feel in most retail outlets. All these signs can only mean one thing… Halloween is just around the corner. If you haven’t done so, now is the time to start thinking about how you will leverage Halloween to drive additional traffic and revenue to your store. This year I’d like to challenge you to take your marketing one step further and STAND OUT among your competition. Here are three spooky ideas to get you started. Read More
  • Stand Out in Your Community with Breast Cancer Awareness

    October 03, 2014
    Unless you’ve been living under a rock, you probably already know that October is National Breast Cancer Awareness Month. But, did you know one in eight women will be diagnosed with breast cancer in their lifetime, making it the most commonly diagnosed cancer in women? Also, are you aware that this year alone, it is estimated that 220,000 women in the U.S. will be diagnosed with breast cancer and more than 40,000 will die from the disease? Read More
  • Fall into Customer Loyalty with Autumn Car Care

    September 26, 2014
    The fall season has officially set in. Here in Ohio the leaves are beginning to change, the weather is getting cooler, and almost everywhere you look there are caramel apples and pumpkins. Depending on your region of the country, you may be seeing the same fall festivities. All this beauty can only mean one thing, time to get your customers’ vehicles ready before the cooler weather sets in. Here are three ways to leverage the season to promote vehicle car care and fall into customer loyalty. Read More