ONECOMMAND’S BLOG

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  • Start Your Marketing off Right by Utilizing PURLs

    June 14, 2013
    If you’ve heard it once, you’ve heard it a thousand times – relevant, timely messaging is the best way to reach your customers. In today’s marketing landscape, you have to ensure each message that reaches your customers is consistent and professional, but most importantly it should be pertinent to their current vehicle needs. This type of direct one-to-one marketing is important to help your message cut through the marketing clutter that surrounds today’s consumers. Read More

  • Start Your Summer Off Right by Thanking Dads

    June 07, 2013
    Are you looking for an easy way to connect with your customers and drive additional traffic to your dealership? Of course you are! The month of June brings several marketing opportunities to reach out to customers and drive top-of-mind brand awareness, which translates into an increase in customer loyalty and repeat purchases. Read More

  • Start Your Summer Off by Promoting Safe Driving

    May 31, 2013
    Chances are many of your customers are getting ready to hit the road for summer vacation. In addition, June is National Safety Month sponsored by the National Safety Council. Start your summer marketing off by helping your customers stay safe on the road this summer. I’ll share three ways you can communicate with customers to create top-of-mind awareness and generate additional traffic for your dealership while keeping them safe. Read More

  • Make Your End of May Bloom with Military Appreciation

    May 24, 2013
    Since May is National Military Appreciation Month, it presents the perfect opportunity to demonstrate your gratitude to the men and women who have sacrificed for our freedom. Military Appreciation Month should be a time to honor, remember, and recognize those individuals who have served and are serving in the U.S. Armed Forces. Today I’ll share three easy-to-execute campaign ideas that will help you show your appreciation. Read More

  • The Power of Email

    May 17, 2013
    Do you remember the days before email, when you would actually pick up the phone to call customers and prospects, or send them a piece of snail mail? Well the world without email marketing is over and if you’re not using this powerful marketing medium to reach customers and prospects, you are missing out. With 91% of consumers using email at least once a day¹, you can feel confident your message is making an impression and building top-of-mind awareness for your dealership. Read More

  • Make Your Marketing Bloom by Leveraging Memorial Day

    May 10, 2013
    Did you know according to a study by Experian CheetahMail that email campaigns sent on Memorial Day are more successful at engaging audiences and driving higher transaction rates than any other holiday-related mailings, including Valentine’s Day, Black Friday, and Cyber Monday? So how are you planning to utilize Memorial Day email marketing in your May outreach efforts? Today I’ll share two ways you can make your marketing bloom by leveraging the Memorial Day holiday in conjunction with email marketing to engage customers and drive additional revenue to your dealership. Read More
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