ONECOMMAND’S BLOG

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  • Heat Up Your Marketing with Why Buys

    July 01, 2016
    The summer weather is heating up, which means more car sales for the auto industry. Consumers take advantage of the great incentives being passed down from the manufacturers, as well as weekend and holiday sales from their local dealer. With sales booming this year, be sure you’re still focused on promoting your Service Department. Reach out to customers who haven’t visited your service drive recently, and don’t forget about converting customers who have recently purchased a vehicle from your dealership to loyal service customers. This summer be sure to not only promote your new and pre-owned vehicle sales, but also focus on promoting your Service Department. Here are two steps to heat up your marketing and bring business to your service drive. Read More

  • Fun in the Sun to Capture Lost Souls

    June 24, 2016
    You’ve heard the old saying, “It takes five times more to acquire a new customer, than it does to retain an existing one.” Although this isn’t true for every company and some customers are significantly less to acquire, we can all agree that nurturing a loyal customer relationship is always less expensive than starting a conversation with a new prospect, converting them to sale, and building trust and loyalty. With that being said, what is your strategy to nurture customer relationships and keep them coming back? How will you bring customers back to your dealership who you haven’t seen in a while? Today, we’ll share two ways to capture lost souls and win them over again. Read More

  • Fun in the Sun with 4th of July

    June 17, 2016
    For many Americans, the 4th of July is the highlight of their summer. Not only do they get an extra day off work, but they also spend the holiday with friends and family having cookouts, attending parades, and watching fireworks. With so much excitement around Independence Day, many marketers leverage the holiday to communicate with customers and potential buyers and chances are you will too. But how will you make your marketing stand out among the sea of advertisers? How will you get noticed in the mailbox or inbox? Here are two ideas to have fun in the sun with the July 4th holiday. Read More

  • Fun in the Sun with an Event

    June 10, 2016
    The official start to summer is coming up on June 21st. Now I know what you might be thinking, “Summer unofficially started on Memorial Day,” which is true, but why not celebrate it again? Especially since summer is Americans’ favorite season of the year and the time of year where most Americans are participating in outdoor activities and road trips. Why not celebrate the start to summer all over again and have some fun in the sun with an event? Here are two ideas to get you started. Read More

  • Fun in the Sun with Father's Day

    June 03, 2016
    Now that Memorial Day is over, it’s time to revamp your marketing. With Father’s Day right around the corner, it presents your next opportunity to deliver relevant marketing to customers and prospects. Your Father’s Day marketing can be as elaborate or simple as you want and can afford. Here are three ideas to help you get started and show dads some fun in the sun this Father’s Day. Read More

  • Spring Into Effective Marketing to Reach Ideal Customers

    May 26, 2016
    Are you having a hard time retaining customers? Do you spend lots of money advertising, but attract all the wrong people? These are signs that it may be time to reevaluate your marketing. But where do you start? How do you know what is broken in your marketing? Today we’ll share four tips to help you spring into effective marketing to reach your ideal customer. Read More
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