ONECOMMAND’S BLOG

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  • Get Lucky with the Time Change

    February 26, 2016
    If you’re looking for a creative way to drive traffic, this week’s blog is for you. The month of March is typically littered with marketing about St. Patrick’s Day or March Madness, but very few marketers use Daylight Saving Time as an opportunity to connect with and reach current customers. So, check out these three ways you can leverage the time change to get lucky and drive additional traffic and revenue to your store. Read More

  • Retarget Website Visitors to Drive Sales

    February 19, 2016
    Have you ever visited a website and then had that website’s ads follow you around the internet? Do you ever wonder how these marketers are able to target you with specific ads on other websites? Some marketers have gotten so sophisticated that they’ll even serve you ads based off of the specific item you were looking at on their website. Today, we’ll explore the world of tracking pixels and how you can begin using them in your Facebook advertising strategy. Read More

  • Show Love to Leap into Loyalty

    February 12, 2016
    2016 brings with it new possibilities and an extra day. That’s right, 2016 is a leap year, which means you get an extra day to sell and service more vehicles. This presents a marketable event to drive traffic and revenue, and an excuse to reach out to customers with relevant content. Leap day is just around the corner, so if you’re planning to leverage the extra day to create new possibilities you’ll want to get started. Here are three ideas to help you show love and leap into loyalty. Read More

  • Show Love to Build Loyalty

    February 05, 2016
    Earning, maintaining, and fostering relationships with customers is a large endeavor. You have to find new and inventive ways to keep your dealership top-of-mind to ensure they return to you for future vehicle needs. This month, OneCommand is promoting many ways to show love to customers. Here are three simple ideas for you to demonstrate your thanks and appreciation to customers to build loyalty. Read More

  • Show Love to Build Loyalty with Upcoming Holidays

    January 29, 2016
    If you made a resolution for 2016 to earn additional loyalty from customers, then this post is for you. In the past, marketers would say retaining customers is much easier and more cost effective than going out and soliciting new business. This still rings true today; however, with the growing number of marketers vying for your customers’ attention and the increased competition in the automotive arena, you may need to step up your customer loyalty game. Here are a couple of ideas you can use to show love to customers and build customer loyalty by leveraging the upcoming holidays. Read More

  • Get It Right the First Time… You May Not Get a Second Chance!

    January 26, 2016
    Trying to please today’s automotive service customers, in a tough economic marketplace, is a full time endeavor for most dealers. Service customers are becoming increasingly more fickle, wanting more products and services for less money. Today’s consumers are increasingly more impatient and demand faster, more responsive customer service. With these types of consumer demands, dealership customer loyalty is more of the exception than the norm. In fact, consumers are defecting to competitors based on their last experience with a dealership. Some reasons include an unsatisfactory visit, a poorly handled phone call, or a conflicting and/or confusing marketing message, resulting in an ongoing battle for every Service Manager to keep customers loyal. Read More
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