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  • Spring Into Increased ROs with Vehicle Education

    May 20, 2016
    Are you looking for additional service business this month? Have you noticed a slow-down in service lane traffic as the end of the school year approaches and warmer weather sets in? Trying to determine what type of clever marketing you can utilize to drive customers to your Service Department? Well this week we’ll share ideas that will help your dealership spring into increased ROs. Read More
  • Spring Into Weekend Sales with Memorial Day

    May 13, 2016
    Not only is the upcoming Memorial Day weekend one of the biggest auto sales days of the year, but it’s also a beloved holiday by Americans everywhere. For many people, they’ll honor those who have lost their lives to protect our freedom; others will celebrate the holiday with family and friends, and some will rejoice as Memorial Day marks the unofficial start of summer. No matter what your holiday weekend plans are, be sure to take this opportunity to connect and reach out to customers. Here are two ideas to get you started. Read More
  • Spring Into Loyalty with Military Appreciation

    May 06, 2016
    As the warmer weather sets in and with summer just ahead, Americans everywhere are becoming increasingly busier in their daily lives, which means as a marketer, it becomes increasingly harder to get their attention. What are your plans to grab your recipients’ attention? How will you stand out in the sea of advertisers who are delivering marketing to your audience? Read More
  • It’s Time to Focus on Social Business Objectives

    April 29, 2016
    For years, marketers have struggled to demonstrate return on investment for their social media marketing efforts. They’ve pondered the true value of a page like, a consumer engagement, or a post reach. Many marketers have been able to measure the conversions to their website from their social media properties; however, since dealerships don’t actually have e-commerce websites, this measurement isn’t applicable. What if there was a way to leverage social media to tell customers that they are due for service, nearing their lease termination, or have positive equity in their vehicle? Check out these tips for demonstrating true social media ROI for your dealership’s business objectives. Read More
  • April Showers Bring Relevant Marketing

    April 22, 2016
    Consistent communication is key when attempting to keep your dealership’s brand in front of your customers and stay top of mind for their future vehicle needs. But how can you keep in constant contact with your customers without over communicating? This question has plagued marketers for years, but really it’s quite simple; deliver relevant marketing to customers. By leveraging relevant marketing, your dealership can communicate more often with customers but seem less intrusive by utilizing content that is applicable to them. Here are two ideas to turn April showers into relevant marketing and increased vehicle sales and service ROs. Read More
  • April Showers Bring New Opportunities

    April 15, 2016
    For many Americans, spring time is when the world comes back to life. Grass starts to grow again, flowers begin to bloom, and people spend more and more time outside in the nicer weather. Spring is also a time for many Americans to refresh and renew by cleaning out their houses, vehicles, lawns, and flower beds. You can leverage this feeling of invigoration to market to customers; here are two ideas to get you started. Read More